The Decoration Industry Has A Huge Market Space

Jul 05, 2022

With the advent of the Internet era, Internet home improvement companies have carried out marketing innovations. Under the trend of complete decoration, the industry continues to achieve industrial upgrading through standardization, industrialization, and intelligence.

Huge market space in the industry: China's home decoration industry has a large base, a broad market space, and a steady growth rate. The industry standardization trend is obvious. In 2020, the market size will reach 2,616.3 billion, a year-on-year increase of 12.4%. With the continuous release of old house renovation needs and incentives from fine decoration policies , The market size of the home decor trim industry is expected to reach 3,781.7 billion in 2025, with a compound annual growth rate of 7.6%.

The "Golden Decade" of the real estate market has also led to the vigorous development of the home improvement industry. With the continuous improvement of residents' income, their requirements for the living environment and living quality are also constantly improving, which has prompted the continuous reform of home improvement enterprises, and the real estate market has a huge space. The number of decoration enterprises is decreasing year by year, but the industry concentration is still low.

As the epidemic has spawned a large number of home improvement needs, the vast home improvement market has attracted Internet giants such as Alibaba and JD.com to enter the market.