The Development Trend Of China's Door And Window Market

At present, China's domestic high-end door and window market accounts for about 10%-15% of the total market, of which 5% is occupied by foreign brands, and the remaining 5%-10% is occupied by well-known domestic door and window enterprises. Although the low-end door and window market currently occupies a large market share, it also shows a trend of shifting to the mid-to-high-end market. Therefore, the proportion of the mid-to-high-end market is increasing year by year. The author believes that with the passage of time, the market share of the mid-to-high-end market will become larger and larger in the future.

In the mid-to-high-end door and window market, since European-style doors and windows still occupy the majority in the Chinese market, foreign door and window brands have an early market competitive advantage. However, due to the vast territory of China and different regional economic and climatic conditions, not all well-known brands of doors and windows in Europe meet the needs of the Chinese market. Only high-end buildings in economically developed areas and more developed areas will use imported door and window accessories.

With the gradual standardization and maturity of the domestic high-end door and window market, coupled with the high entry threshold of the mid-to-high-end market, the industry competition pattern has begun to become rational and stable. At present, the profit rate of doors and windows in the market is showing a steady and rising situation, and the profit rate of the mid-to-high-end market is significantly higher than the industry average profit rate. According to the analysis of relevant departments, the price of mid-to-high-end doors and windows is 5 times that of low-end products, and the profit is also much higher than that of low-end products.

With the improvement of the technical level of door and window accessories, the performance and production process are in line with international standards, the concept of door and window accessories will become history, and it will be upgraded from a supporting role to an equally important position as doors and windows.

With the improvement of people's living conditions and the pursuit of high-quality doors and windows, this provides unlimited imagination for the development of doors and windows, especially high-end doors and windows. Therefore, as a door and window enterprise, we should not indulge in low-level and low-price competition all the time. We should constantly design, develop and produce high-quality and high-grade products according to the development direction of the market.